Air India launches Maharaja Shop to earn Maharaja Points, Nov 2026

Air India launched the Maharaja Shop on 5 November 2026. It is an online store open only to Maharaja Club members, who earn Maharaja Points on eligible purchases. Air India's press release says the points can be redeemed for Award Flights and Cabin Upgrades on Air India.

The store sells electronics, luggage, travel accessories, fragrances, home essentials, wellness products, watches and jewellery from Indian and global brands. It is also the only place to buy Air India merchandise, such as magnets, keychains, lapel pins, postcards and coasters. Air India says shipping is free on eligible orders.

Air India has not published an earn rate. The press release gives no points per rupee and no list of brands. The shop asks for a separate account and a Maharaja Club ID to credit points; non-members can enrol in Maharaja Club first. We will add the rates when Air India publishes them.

For cardholders, this is one more way to add to a Maharaja Club balance alongside card points. Air India says members already earn with Air India, Air India Express and more than 100 partners, including financial services, and can redeem on Air India, Air India Express and 25 Star Alliance airlines.

Cards in our catalogue that move points to Maharaja Club include the Axis Atlas, HDFC Infinia and IndusInd Tiger. Air India's own co-brand cards with SBI Card, the Air India SBI Signature and Platinum, are closed to new applicants; Air India and SBI Card said on 28 October that a new co-brand card is coming. See all travel credit cards.